To understand why links are important for a website, let us examine how search engines consider these links. Links primarily serves as a path to reach your site. Like we use links to proceed from one page to another, search engines are designed to analyze each links they encounter during their crawling process. These links will be used to determine the popularity of the website for which the links are provided. Later this information will be used to relate your site with the link and the keyword used in your links.

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